now browsing by category
Taking up personal training is an unconventional job. You have to prepare yourself to understand that it will not be 9-5 job and you have to always be ready to take the extra step to satisfy your client. But, with fierce competition, the attrition level is high.
So, eventually, you will witness other personal trainers give up running their own business and take up employment. If you want to survive the cut-throat competition, then aside from getting the necessary personal training certifications, you also need to have perseverance and resoluteness.
If you want to see how far you can go and are wondering how the career of a personal trainer should be, then keep the following roadmap in mind.
The initial hurdles
When you begin your profession as a personal trainer, you are banking on clients who used to come to the gym that you were employed in. There are full chances that you will not be able to retain them for the sheer fact that you do not have the experience or knowledge that they want in an expert.
Don’t be disheartened. Just ensure that you keep going. In some cases, you may have to travel all over the place so that you can train your clients. This is the extra mile that you have to take so that you are able to build a reputation that will build your goodwill.
Another factor is the rates that you fix for your clients. Since its your initial years, and you are competing with more experienced professionals, you need to give a value for money deal to your prospective clients. Remember, a satisfied client will always recommend you to others and since in this profession, you are on your own, you need to bank on your data base.
To get an idea of how it’s done, visit http://www.bondipersonaltrainer.net.au
Create your market niche
If you have not burnt yourself out, then you difficult phase of ‘less money and lesser clients’ is over. You will now have steady stream of clients, you would be creating a reputation as well as increasing your experience. In such as stage, don’t become complacent. Take up personal training certifications which will only endorse your experience.
In addition, clients who are expecting more from you will want you to live up to their expectations. Don’t disappoint them! After having a decent customer base, the challenge becomes to retain them. Therefore, make all the necessary efforts to ensure that your customers appreciate you and keeping recommending you to their friends and family.
Consolidate your position
In the next few years, you would have established your reputation and created a loyal customer database. Earlier, it was about increasing gaining experience, then creating a solid database and in these later years, the challenge is to maintain your reputation.
If your business has grown, then maintain the best standard of personal training at various centre becomes a constant task. Remember, consolidating your position in the market can happen only if you are able to provide the same kind of service throughout the chains of your personal training centre. So, don’t compromise on quality because of quantity!